How Integrating Data Can Improve Customer Experience
Customer experience (CX) influences almost three out of every four purchases. Yet most enterprises struggle to get Customer experience (CX) right. Part of the reason for the poor Customer experience (CX) score logged by many enterprises is their inability to understand what their customers want. The solution lies in data. World-over, marketers and decision-makers rely […]
Monolith, Modular, Mesh: Which Modern Architecture is best for Modern Data Platforms?
Success in today’s competitive and fast-changing business world depends on being data-driven. But the enterprise architecture may hold back the enterprise from leveraging data. Traditional data architectures such as data lakes and data fabric are database-centric. These architectures use single storage for data from multiple business domains, such as billing, HR, logistics, and finance. Since most […]
Digital Transformation in 2022 – Six Priorities for CIOs
Digital transformation has become inevitable for enterprises in 2022. The pandemic has increased digital adoption. Companies have to ramp up their digital capabilities to ensure anywhere access and instant decision making. They also have to deliver omnichannel experiences for customers with deep personalisation. Side-by-side, they have to ramp up their analytics capabilities to gain insights […]
