Digital Experience Management 101
Digital is no longer just a nice-to-have option. It has become the means to sustain the business amidst an uncertain external environment. When COVID-19 struck, governments across the world imposed lockdowns on most businesses. Businesses and stakeholders realised the resilience of digital channels. Enterprises have no option but to invest heavily in digital technologies. Survival […]
How to Sustain Customer Engagement for the Long Haul
COVID-19 has accelerated digital adoption. In the early days of the pandemic, enterprises scrambled to enable work-from-home for their employees. Next, they sought to engage with customers digitally, and open up digital shop fronts. Setting up the digital infrastructure is the easy part though. The hard part is sustaining the digital ecosystem, to meet customer […]
