Types of Customer Analytics and How to Use Them for Better CX
No business survives without attracting customers. The customer experience (CX), or how businesses engage with customers at every point of the buying journey, is just as necessary as a good product. The best products or intuitive business models may not save the company if customers stay away due to poor service or lack of connection. […]
How to Sustain Customer Engagement for the Long Haul
COVID-19 has accelerated digital adoption. In the early days of the pandemic, enterprises scrambled to enable work-from-home for their employees. Next, they sought to engage with customers digitally, and open up digital shop fronts. Setting up the digital infrastructure is the easy part though. The hard part is sustaining the digital ecosystem, to meet customer […]
