How Does Customer Data Platforms (CDP) Add Value to Enterprises

Customer Data Platforms Value to Enterprises

Big data promises huge opportunities. But most enterprises underperform with Big Data. They incur huge overheads on data management without proportional returns. Many enterprises feel left out, being unable to make sense of their data. A majority of enterprises still struggle to capture relevant data. They collect huge swathes of irrelevant data and struggle with […]

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