Woowa Brothers Vietnam introduced the BAEMIN application to local users in May 2019 with the ambition to become the leading food technology company, creating and nurturing the food ecosystem in Vietnam.

The existing infrastructure for the Korean market had been in development for 10 years, and it supported a range of services, including grocery deliveries and restaurant supply. This would have been excessive and too complex for what was needed for the Vietnam venture, so a new platform was built from scratch.