Privacy Policy

IT Knowledge Zone is a part of Pulley Ascent (Asia) Pte. Ltd. (hereafter, “we,” “us,” or “our”) is the leading source for transformative tech blogs, events, and use cases in the APAC region. This Privacy Policy applies to all our websites and portals. This policy details how we collect, use, disclose, and protect your personal information, ensuring transparency and compliance with applicable data protection laws.

Policy Consent

By accessing this website, you consent to our privacy policy
We reserve the right to make changes to this policy
Any change will be posted on this page.

1. Information We Collect

We collect various types of personal data to facilitate lead generation, improve our services, and enhance user experience. This data includes:

1.1 Information We Collect

We may collect the following personal information from you:

Full Name: To address and personalise our communications.
Email Address: To send updates, marketing materials, and respond to inquiries.
Phone Number: To establish direct contact when necessary.
Job Title: To tailor our services based on professional relevance.
Company Name: To understand business needs and provide appropriate solutions.
Country/Region: To ensure relevant regional marketing and compliance with local regulations.
IP Address: To track user engagement and prevent fraudulent activity.
Requirements: Any requirement for your needs shared by you.
Payment Details: Currently, we don’t accept payments directly from IT Knowledge Zone site. We provide third-party links to external sites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners or their practices.
Any additional data you voluntarily provide, such as survey responses or event registrations.

1.2 Technical and Tracking Data

To enhance user experience and improve website functionality, we collect:

Browser Type and Version: To optimise website performance.
Device Identifiers: To understand the devices used to access our platform.
Operating System Information: To ensure compatibility and troubleshoot issues.
Referral Source: To analyse how users find our website.
Pages Visited and Time Spent: To assess user engagement and optimise content.
Clickstream Behavior: To analyse navigation patterns and improve website structure.
Advertising Identifiers: To tailor marketing campaigns.
Log Files: Including IP address, browser type, domain names, internet service provider, files viewed on our site, operating system, access times, and referring website.

1.3 When is Data or Information Collected?

We collect information in the following scenarios:

When you fill out a form or enter details on our website.
When you register, respond to surveys, emails, or marketing communications, browse the site, or interact with certain features, such as sharing blog posts on social media.
As you navigate our website, you may be prompted to provide personal details (e.g., name, email, etc.) based on your consent—such as when signing up for an event, Ask Chloe form, or fill a form for a success story.
By sharing your contact information with us, you may receive requests for additional details to help us deliver a more tailored experience.

2. How We Use Your Data

Your data is used for the following purposes:

2.1 Lead Generation and Business Marketing

We process collected information to connect businesses with relevant opportunities by:

Identifying potential leads based on business interests and requirements.
Customising business outreach and marketing campaigns.
Providing curated recommendations to companies looking for targeted business expansion.
Offering relevant industry insights and business solutions tailored to user needs.

2.2 Personalised Services

To enhance customer experience, we utilise user data to:

Deliver personalised recommendations and tailored content based on user preferences and browsing behavior.
Improve user engagement through customised interactions, such as event invitations and content suggestions.
Optimise marketing strategies by identifying trends and predicting user needs.

2.3 Marketing Communications

We use personal data to communicate effectively with users by:

Sending newsletters, promotional materials, and updates on industry developments.
Informing users about upcoming events, special offers, and new services.
Providing insights into relevant business trends and technologies.
Ensuring marketing communication aligns with user preferences and consent settings.

2.4 Website Performance Tracking

To continuously improve user experience, we track and analyse website performance by:

Monitoring page visits, session duration, and user navigation patterns.
Identifying and resolving technical issues that may affect website usability.
Conducting A/B testing and performance analytics to optimise user interactions.
Enhancing content delivery and site responsiveness based on analytics data.

2.5 Fraud Prevention and Security

We implement strict security measures to safeguard user data by:

Detecting and preventing unauthorised access, fraudulent activities, and potential cyber threats.
Utilising encryption, access controls, and real-time monitoring to protect sensitive information.
Regularly updating security protocols to address emerging cybersecurity risks.
Ensuring compliance with global security standards and best practices.

2.6 Legal and Regulatory Compliance

We ensure that our data processing practices comply with applicable laws by:

Adhering to international data protection laws such as GDPR and PDPA.
Complying with legal obligations related to data retention, processing, and consent management.
Responding to legitimate legal requests from regulatory authorities when required.
Implementing measures to respect user rights regarding data access, modification, and deletion.

2.7 Customer Testimonials and Comments

Post customer testimonials and comments on our website, which may contain personal information.
We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.

2.8 External websites

Our website provides links to other websites, and we do not control and are not responsible for the content or practice of these other websites.
Our provision of each link does not constitute our endorsement of these other websites, their content, their owners or their practices.
Privacy policy does not apply to these other websites.

3. Social Media Features and External Websites

Our website includes widgets for social media channels like LinkedIn. These features may collect your IP address, track which pages you visit on our site, and set cookies to function properly. Your interactions with these features are governed by the privacy policies of the respective social media platforms.

Our website may also contain links to external websites. These links do not constitute an endorsement, and we are not responsible for their privacy practices. We encourage users to review the privacy policies of these third-party sites.

4. Cookies and Tracking Technologies

We use cookies and tracking technologies to enhance functionality and analyse user behavior.

4.1 Types of Cookies We Use

Essential Cookies: Necessary for website operation, such as login authentication.
Performance & Analytics Cookies: Used by third-party tools like Google Analytics and Meta Pixel to track user engagement and optimise marketing strategies.
Marketing Cookies: Help tailor advertisements based on browsing behavior and user preferences.
Social Media Cookies: Facilitate sharing content on platforms such as Facebook and LinkedIn.
Advertising Cookies: Enable targeted ads based on user behavior.
Functional Cookies: Enhance user experience by remembering settings and preferences.

4.2 Managing Cookies

Users can control cookie preferences through browser settings. Disabling cookies may impact website functionality.

5. Data Sharing and Third-Party Services

We may share your data with:

Marketing and Analytics Providers: Including Google Analytics, Meta Pixel, and HubSpot, to analyse trends and improve services.
Our Clients and Partners: Users showing interest in events, email communications, success stories, or anything on our website and fill out a form, we share user details with our clients and partners offering the relevant services.
Event Partners and Sponsors: If you register for sponsored events.
Regulatory Authorities: If required by law to comply with legal obligations.

Your data is never sold or traded to external entities.

6. Data Security Measures

We implement stringent security protocols to safeguard personal information, including:

Data Encryption (SSL): Ensuring secure data transmission and storage.
Access Controls: Restricting data access to authorised personnel only.
Regular Security Audits and Testing: Identifying and mitigating vulnerabilities.
Secure Data Storage and Disposal: Safeguarding sensitive information and ensuring proper disposal methods.

7. Data Retention

We retain your personal data only for as long as necessary to:

Fulfill the purposes outlined in this policy.
Comply with legal and regulatory requirements.
Address security and fraud prevention.

Once data is no longer needed, it is securely deleted or anonymised.

8. Your Rights and Choices

You have the right to:

Access Your Data: Request a copy of your stored information.
Update or Correct Your Data: Ensure the accuracy of your personal details.
Request Data Deletion: Ask for removal of personal information, subject to legal obligations.
Withdraw Consent for Marketing Communications: Opt out of receiving promotional emails.
Object to Processing: Challenge certain uses of your data.
Request Data Portability: Obtain a machine-readable copy of your data.

For any data-related requests, contact us at chloe@itknowledgezone.com.

9. International Data Transfers

If personal data is transferred outside of your country, we ensure that:

Transfers comply with GDPR, PDPA, CCPA, or relevant regulations.

10. Disclosure, Privacy, and Data Protection

Compelled Disclosure

We may disclose your personal information if required by law, a court order, or under the exceptions outlined in the Singapore Personal Data Protection Act (PDPA) or any applicable laws. Additionally, we reserve the right to disclose personal data when necessary to protect our rights, ensure safety, investigate fraud, or comply with legal proceedings.

Third-Party Disclosure

We do not sell, trade, or transfer your personal or sensitive information to external parties.

Spam Control

Under the Spam Control Act (Singapore), commercial email communications must comply with legal requirements, granting recipients the right to opt out and enforcing strict penalties for violations.

Child Privacy Protection

In compliance with the Children’s Online Privacy Protection Act (COPA), our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe such data has been collected, please contact us immediately.

Corporate Events

In the event of a merger, acquisition, bankruptcy, or other business transfer, all information collected through our website and services may be transferred to the acquiring company. You will be notified via email and/or a prominent notice on our website regarding any changes in ownership, use of personal data, and available choices regarding your information.

11. Changes to This Policy

We may update this policy periodically. The most recent version will be posted on our website, with the last updated date clearly indicated.

For further inquiries, contact us at chloe@itknowledgezone.com.

Last Updated: 28th February 2025

IT Knowledge Zone is the leading source for transformative tech blogs, events, and use cases in the APAC region that provide deep contexts to help business leaders make smart decisions and stay on top of innovative tech solutions.

9, North Buona Vista Drive, # 02-01
The Metropolis Tower One
Singapore 138588