Upcoming Event

Unlocked: Mobile & App Growth Summit

September 05, 2024 | 10:00 – 17:30

Days

Hours

Minutes

Seconds

September 05, 2024

10:00 – 17:30

ONE°15 Marina Sentosa Cove, Singapore

Overview

Martechvibe, a global media publication that captures the inner workings of leading brands and how they use technology to drive growth, is proud to present the Mobile & App Growth summit – an exclusive conference for mobile marketers, growth, product and monetisation leaders to grow their skills and their brands.

The summit serves as a beacon for industry leaders, marketing professionals, and tech enthusiasts to converge and explore the latest trends, insights, and strategies in mobile app marketing. Learn from leading mobile marketers about trends and tech that will change the game in 2024 and beyond. Over 150+ app professionals & practitioners will join this one-day event to witness power-packed conference sessions delivered by mobile and app experts and participate in engaging activities.

Agenda

10:05

Opening Dialogue – Zero to Hero: Transforming Your Mobile Experience

10:30

Keynote
Going Beyond Downloads – Formulating Habit-Forming Apps

10:55

Case Study:
Engineering User Retention: Strategies For Scaling UX

11:20

Tech Talk
How to use mobile app security as a differentiator to increase brand loyalty, gain more advocates and grow your mobile business

11:35

Tech Talk
The Next Wave Of App Store Optimisation

11:50

Case Study
Strategic Seasonality: Boosting Retention & Product Market Fit with Gen AI

12:05

Networking Coffee Break

12:15

Ready or Not: The Cookieless Future is Coming

12:40

Fireside Chat:
Mastering IOS App Campaigns: Navigating Success with SKADNetwork

13:00

Networking Lunch

14:05

Keynote
The Power of Click-to-Subscribe

14:30

Standalone Session:
Breaking Through the Noise: Effective Mobile Affiliate Marketing in a Crowded Marketplace

14:55

Standalone Session:
A Privacy-first Era: The Challenge of Personalisation In a Post Tracking World

15:15

Case Study
TALK ABOUT A GAME CHANGER: UNVEILING Foodpanda’s WINNING CAMPAIGNS

15:35

Tech Talk
Deep Linking Unveiled: Data Signals to Create Perfectly-timed Marketing Moments

15:50

Reactivating Idle Users – Identify, Understand & Re-engage

16:25

Case Study
Product discovery in the era of Generative AI

16:45

Fireside Chat
Gamification For Engagement – A Fancy Trope or a Game-changer?

17:00

Video Reigns Supreme: Maximise Your Impact in the Visual Age

17:15

Closing Remarks

17:15

Cocktail Reception

Speakers

Asha Gourinath
Regional Head of Growth -Performance Marketing & Media
Grab

Delphine Dierckx
Director Qcom
foodpanda

Dipti Khalate
Head of Growth APAC
Zalora Group

Gaurav Khanna
Head of Data Science
Tokopedia

Jeraldine Saw
Director eB2B Digital Marketing
The Coca-Cola Company

Mandar Koli
ED & Regional Head Digi Bank
DBS

Location

ONE°15 Marina Sentosa Cove, Singapore

Event Registration

Event registration closed.

Event Category

AI and Analytics Applications Automation Customer Experience

Event Organizer

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IT Knowledge Zone is the leading source for transformative tech blogs, events, and use cases in the APAC region that provide deep contexts to help business leaders make smart decisions and stay on top of innovative tech solutions.

9, North Buona Vista Drive, # 02-01
The Metropolis Tower One
Singapore 138588

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