In the data-driven landscape of the new economy, understanding and managing customer identity through vast volumes of digital data is not just an option—it’s imperative. This webinar focuses on adopting a customer-centric approach to identity management, emphasising the importance of authorisation, authentication, and authenticity. We will share insights on how holistic identity is empowering users to discover, collect, store, share, and monetise their data. Join us as we explore the evolution from traditional usernames and passwords to advanced biometric recognition and protocols like OAuth and OpenID Connect. Learn how to leverage zero-party data to create user profiles that align with the principles of the data economy, prioritising data privacy and a consent-driven architecture.