Upcoming Event

Unlocked: Mobile & App Growth Summit

5th September 2024 | 09:00 – 18:00 SGT

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5th September 2024

09:00 – 18:00

ONE°15 Marina Sentosa Cove, Singapore

Overview

With a tech-savvy population and robust infrastructure, Singapore stands at the forefront of the global digital revolution. It presents a prime market for mobile app developers and marketers. As of 2024, mobile marketing in Singapore is a pivotal component of brand strategies as they seek to engage with consumers through a mobile-first approach, personalised experiences, innovative technologies, and a commitment to data privacy and compliance.

Agenda

09:00

Registrations

10:00

Opening remarks

10:20

Opening Dialogue
Zero to Hero: Transforming Your Mobile Experience

10:35

Keynote
Going Beyond Downloads – Formulating Habit-Forming Apps 

10:50

Tech Talk
How To Use Mobile App Security As A Differentiator

11:05

Case Study
Engineering User Retention: Strategies For Scaling UX

11:25

Networking Coffee Break

11:45

Tech Talk
Unlocking Customer Value: Driving App Experience and Onboarding Strategies

12:00

Case Study
Strategic Seasonality: Boosting Retention & Product Market Fit with Gen AI

12:20

Panel Discussion
The Power Of Click To Subscribe

12:50

Fireside Chat
Catering to an Audience Of One- Personalisation To Drive Retention

13:05

Networking Lunch

14:00

Keynote
The Power of App Sales

14:20

Standalone Session
Breaking Through the Noise: Effective Mobile Affiliate Marketing in a Crowded Marketplace

14:35

Tech Talk
The Magnetism & ROI of Connected Customer Experiences

14:50

Case Study
Talk About A Game Changer: Unveiling foodpanda’s Winning Campaigns

15:05

Fireside Chat
A Privacy-first Era: The Challenge of Personalisation

15:20

Networking Coffee Break

15:50

Reactivating Idle Users – Identify, Understand & Re-engage

16:20

Tech Talk
Future-Proofing Growth Strategies: Understanding Next-Generation MMM

16:35

Case Study
Product Discovery In The Era of Generative AI

16:50

Closing Remarks

17:30

Cocktail Reception

Speakers

Alethia Tan
VP and Head of Growth
Kredivo Group

Anil Nair
VP of Digital Products
Mediacorp

Brian Reed
SVP Mobile Defense
Appdome
Debojyoti Sanyal
Marketing Head | Media & Growth, Indonesia , Vietnam & Regional Brand
Grab
Dipti Khalate
Head of Growth APAC
Zalora Group

Gaurav Khanna
Head of Data Science
Tokopedia

Gibson Camson
Head of Ad Operations
Carousell Media Group
Hitesh Singh
Global Growth Leader
BandLabs Technologies

Location

ONE°15 Marina Sentosa Cove, Singapore

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